01 May 2020
"Sesión Tequila has been recognised as the ‘Best in Class’ for brand and packaging design at the SIP Awards off the back of a rebrand led by M&C Saatchi’s design agency Re.
Sesión was celebrated by the SIP Awards, the only internationally recognised consumer-judged spirits awards providing a model of evaluation and an honest stage for feedback and recognition where top brands showcase their achievements.
There were more than 150 entrants in the brand and packaging design category which Sesión won unanimously. The brand was the only tequila to be recognised in the spirits category and received the highest possible rating from the judges.
Says Patrick Guerrera, CEO, Re: “Sesión is an exciting brand with great potential which we have been able to realise further through this new brand look and positioning. This award is a great honour and I expect it to be the first of many for the brand.”
Find out more information from the Campaign Brief here.